Harnessing the power of data to optimize direct-to-direct physician, direct-to-pharmacy and direct-to-consumer targeted marketing solutions drive profits
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At Drug Analytics, we believe the power is in the data. We work with your marketers to leverage business insights to deliver highly optimized , effective targeted marketing campaigns. We utilize sophisticated data mining and statistical modeling methods to uncover business intelligence specific to your company. The results are actionable analytical solutions that drive impactful marketing and strategy solutions.

Drug Analytics provides the following services

» Ad hoc reporting, trend analysis reports
» Physician and Consumer profiling and segmentation
» Top decile lists of customer and prospects DTC and DTP efforts
» Multimedia advertising targeting and response measurement
» Sales force optimization and lead generation
» Predictive Modeling and Model Updates
» Impact of regulatory changes and drug press on demand
» Identifying profitable physician/consumer segments
» Multi-channel campaign design, implementation and measurement

News & Events

» Chicago, January 11, 2012
Join us at the First Web and Social Media Analytics Event of 2012: Networking Hour!

» Chicago, December 29, 2011
Read our article about Overview of Angry Birds Monetization and Brand Strategy from Casual Connect Kyiv 2011

» Chicago, December, 2011
Announcing 'Game Loyalty', our upcoming book on advanced analytics for loyalty based games. Submit inquiries here

» Chicago, December 13, 2011
Read our article about Game Analytics: Platform Trends, Monetization and Player Value in Social Games

» Chicago, November 2, 2011
Read about Neural Nets: Implications for Web Design, Error Resolution and Capacity Planning on our ClickInsights blog.

» Chicago, November 1, 2011
Read about Cloud Computing and Demand-based Pricing on the Big Data Grid on our ClickInsights blog.