Consulting
Pharmaceutical Services
Drug Analytics offers the following professional services related to pharmaceutical industry database marketing.
Drug Analytics is a consulting group dedicated to delivering market segmentation, customer profiling and optimal database marketing analytics solutions specific to the global pharmaceutical industry. We work from an overall CRM solution strategy perspective. Some of our primary services are listed below.
Direct-to-Physician marketing analysis and modeling
Prescription marketing involves additional tiers in the traditional product marketing model. The consumer in the prescription drug industry has limited choice regarding their purchase. Physicians and health care providers dictate consumer choice through what they prescribe. As a result pharmaceutical companies focus on Direct-to-Physician marketing and sales because they realize the health care provider will ultimately decide what the consumer will buy. We segment and profile physicians, clinics and managed care providers using data sources such as historical prescription data, patient mix, past mulit-channel promotional results and time-series perspective of prescribing patterns over time to identify changing trends. We overlay demographic and physician data, incorporate regulatory data, pharmaceutical developments and press-related variables, and other external factors that may have short or long term effects on pharmaceutical demand. These insights provide fact based statistical insight to enhance marketing strategy, R&D focus, best channel promotional approach, identify new market segments and most allow our clients to effectively target top deciles of those most likely to respond profitably to offerings or which best to offer a segment.
We aim to work with your internal marketing group to uncover insights into your business and customers to develop highly accurate analytic solutions custom to your strategic objectives. We also aim for knowledge transfer in your analytics team and routine to change the historical dependency that many database marketing groups in this industry have had on external vendor solutions. We have a core philosophy based on a data mining life cycle within organizations. We aim to facilitate movement along that life cycle with each of our clients. We can work separately with your marketing, product, R&D, finance and IT departments to facilitate this change to an fully integrated and optimal CRM Strategy. Our initial introduction to your company may be a simple two week analytic engagement, or it might be the first step towards a long term partnership working towards a corporate Analytical CRM srategy. To that end, here are some of the services we typically provide pharmaceutical clients: